Frame of Choice

Frame of Choice is an e-commerce platform of Rochester Optical, the faithful supplier of military frames and lenses since 1932.

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MILITARY DISCOUNT

Whether you are in active duty, reserves, or veterans, we’d like to extend a site-wide, never expired 20% discount as a token of appreciation for your service. To apply, please fill out our online form. It should take up to a day (sometimes within few hours) to verify and send you a discount code. Thank you for your service!

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Frame of Choice

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Frame of Choice

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Why should I claim ?

Claim This Listing

Would you like to offer discounts to our Heroes?

Heroes Housing Assistance

Our Blog